Black Truffle Investments Blog

Jean-Christophe Novelli, BTC's New Brand Ambassador

Posted by Andrew Smith on 20-Nov-2017 06:44:15

The Black Truffle Company (BTC) announces AA Rosette and Michelin Star award-winning chef, Jean-Christophe Novelli, as new brand ambassador.

Novelli also dubbed “The Nation’s Favourite French Chef” will take on this new role in representing BTC to help to increase awareness by supporting sustainable, eco-friendly investments in truffle farming.  BTC signed a contract with Novelli that includes a global communications campaign.

Jean-Christophe Novelli began his exciting career at the tender age of fourteen as a baker in his home town of Arras, Northern France, before becoming the private Head Chef to Elie de Rothschild at the age of 19. Jean-Christophe’s life changed completely when he arrived in Great Britain in 1983. He spent a year taking care of Keith Floyd’s pub, ‘The Maltsters’, as Head Chef, whilst Keith was filming his famous TV shows.

  Jean-Christophe inamed brand ambassador for The Black Truffle Company

In 1996, Jean-Christophe then opened four restaurants in London, and so began the foundations for his internationally based mini-empire. What is so surprising is that he only had £500 in his pocket to start this solo venture. 

Jean-Christophe Novelli promotes healthy cooking and fine dining concepts with elegance and delicacy. These are precisely the qualities that are embroiled in Black Truffles, as Andrew Smith, CEO of Black Truffle Investments, explained in today's introduction to the partnership.

"Food has played such a significant role in enriching my life; it gives me great pleasure to be part of this sustainable, eco-friendly, Truffle Investment” Novelli explained during his presentation in London.

According to Smith, it was not easy to find the right person to be Black Truffle Investments ambassador. " Jean-Christophe Novelli is a perfect choice. His profile and charisma are an ideal fit for Black Truffle Investments. He has an outstanding reputation and is also highly respected around the world."

For Black Truffle Investments, the choice of Jean-Christophe Novelli as brand ambassador extends its commitment to Eco-Friendly Alternative Investments. BTC is fully committed to our investors for a long term.

 About Jean-Christophe Novelli

In 1996, Jean-Christophe opened his first restaurant, Maison Novelli in Clerkenwell, London, followed quickly by Novelli W8, Novelli EC1 and Les Saveurs in Mayfair. Jean-Christophe also launched Novelli at the Cellars; Cape Town's leading five-star Relais et Chateaux Hotel, Moulin de Jean in Normandy, France and was Chef Consultant on Sea France Ferries. Over his career, Jean-Christophe has accumulated no less than four Michelin Stars.

Jean's passion for passing on his wealth of culinary knowledge to others led to his desire to open his cookery school; The Novelli Academy opened its doors on April 22nd, 2005 and, within three months, was voted amongst the ‘Top 25 Cookery Schools in the World'. Jean-Christophe restored part of his 14th century Hertfordshire farmhouse so that the Novelli Academy could be accommodated in his own home. Jean-Christophe is the owner and co-founder of the Academy. In September 2007 Jean-Christophe was awarded an Honorary Doctor of Arts from Bedfordshire University for his 30 years of dedication to his craft and outstanding achievements in cooking. Jean-Christophe is only the 3rd Chef in history to achieve this.

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Jean-Christophe is also a well-known TV chef who has appeared on a wide variety of the UK's most popular cookery programmes. He has also featured on an impressive selection of prime-time TV shows including Friday Night with Jonathan Ross, Hell's Kitchen, Celebrity X Factor, Loose Women, Through the Keyhole, The Apprentice, The Alan Titchmarsh show, BBC Breakfast and MTV Cribs.

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Topics: Jean-Christophe Novelli

Money Does Really Grow On Trees

If you are interested in sustainable alternative investments that can help the environment (and local community) and you want to see real returns on your money, Tuber Melanosporum, Black Truffle farming investments deliver on both counts.

Benefits of Investing:

  • Average 15% Returns
  • Hands Off Investment
  • Eco-friendly 
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