The Black Truffle Company (BTC) and AA Rosette and Michelin Star award-winning chef, Jean-Christophe Novelli, will attend The Luxury Property Show in Olympia, London 27th-28th of October 2017.
Novelli also dubbed “The Nation’s Favourite French Chef” will embrace his new role as BTC's Brand Ambassador by representing BTC at The Luxury Property Show. Novelli plans to increase awareness in Truffle Farming by supporting BTC's sustainable, eco-friendly alternative investments that can help the environment and local community while promoting healthy cooking and fine dining concepts with elegance and delicacy.
"Food has played such a significant role in enriching my life; it gives me great pleasure to be part of this sustainable, eco-friendly, Truffle Investment”, said Novelli.
As our knowledge of food is increasing, the rich are more diverse in their eating habits, wanting to try more and more expensive items. The luxury food market has never been so healthy, and the demand for Perigord Truffles is simply outstripping demand.
Investing in Truffle Farming will not only support the organic growth of Perigord Truffles with the planting of inoculated oak trees, but The Black Truffle Company has planned construction of eco-cabins for eco-holidays and truffle adventures.